GenesisCare at ESTRO38 Congress 2019

GenesisCare is made up of highly-trained healthcare professionals and support staff across Australia, the UK and Spain who specialise in innovative treatments and care for people with cancer and heart disease.

In April 2019, GenesisCare decided to host 50 doctors for four days during the annual congress of the European Society for Radiotherapy and Oncology (ESTRO) in Milan.

The Rachel Ley Consultancy devised a programme that saw the doctors stay at the five-star Westin Palace Hotel, and offered a walking tour around Milan on the day before the Congress, which took in the impressive Duomo Cathedral and other historic city sights.

A welcome dinner then took place at Giacomo Arengario – located in one of the most beautiful buildings in the Piazza Duomo.

After a full-day of scientific sessions and symposiums at ESTRO38 on the Saturday, we transferred GenesisCare’s guests to our gala dinner, staged at Carlo E Camilla in Segheria – a superb restaurant and cocktail bar with a rustic Italian feel, which we hired exclusively, complete with jazz trio.

The exclusive hire meant we could project the GenesisCare logo onto the clean, clear walls of the restaurant and create branded napkin rings, coasters and placemats for the tables.

On the Sunday, the doctors were treated to Vespa ride through the streets of Milan, arriving at two 24-seater vintage trams, where they boarded for dinner and continued their tour of the city sights.

The closing night dinner on the Monday took place in the Verdi Room on the ground floor of the hotel, where the doctors were treated to more Italian culinary excellence before departing the next day.

What we say:

“Our brief was to provide a light touch around ESTRO38 to ensure four days of quality networking and connections against a relaxed backdrop of Milan sights and quality Italian food and wine. The city of Milan didn’t disappoint.”

What our client says:

“Thank-you to all of you for all your hard-work and support for ESTRO38. Your interpretation of our requirements was spot on, and we look forward to working with you again next year ”