Brand Activation is the art of driving consumer action or employee engagement through brand interaction and experiences. There is a multitude of ways to do this, from exploring and developing values, designing a meaningful visual identity, to executing event engagement in order to form long-term emotional connections.
Here are some examples:
Santander Operations – 10 year anniversary
Endorsing celebration via the brand
RLC coordinated the creation, delivery and execution of 5000 individually branded cupcakes, large Birthday cake, balloons and non-alcoholic fizz to nine locations in the UK – all at the same time for the launch of a singular message.
De Lage Landen
Creative brand endorsement through recognition events
Ensuring creative brand optimisation during the course of an event that does not have a static venue nor traditional signage offers a multitude of opportunity. We love to explore elegant ways in which to endorse the brand in unexpected and surprising ways…..
Rebranding or refreshing is a common activity for companies wanting to ensure that their proposition and purpose is current. We help companies understand and interpret their brand values and offer the practical execution across all relevant platforms.