How do you create energy?
Producing captivating experiences for audiences often requires a leap of faith. Time and again our clients have trusted us to take members of their senior leadership teams right out of their comfort zones, exposing them to potential embarrassment or ridicule, as a means of truly connecting with their people in a way that would be unthinkable during day-to-day business operations.
We produced a spoof video of a CEO hang-gliding off Table Mountain as James Bond, and then crash-landing on the stage of his company’s awards dinner, singing the company song. The event was all about celebrating talent, and his punchline was: “You’ve obviously all got it … I’m still trying”. Needless to say, that totally unexpected 30-second sketch completely changed the energy in the room; the top man in the company was suddenly one of the people – and the audience erupted!
The vision and the ideas for such experiences come from RLC – prompted by our clients to ‘do something funny’. And although the whole show must look spontaneous and effortless, the creation is anything but. We incorporate a whole range of components: theatre, body, voice – and even dance. And, like any other show, it takes the planning and input from several professionals to deliver a split-second, polished performance. But even so, that performance couldn’t be executed without the trust of the stars themselves: business leaders who will cheerfully allow us to make them do and say crazy things on camera in the name of employee engagement.
And while these experiences delight and uplift our audiences on the night, a subtler message is being conveyed beyond sheer entertainment value: if your leaders are prepared to go out on a limb, to push their boundaries, to create something extraordinary … then so can you.
If the thought of creating transformative energy at your next event has sparked an idea, we’d love to turn that into reality, so please let us know – by e-mail, phone: +44 (0)1420 593610 or in person, at The Communication Directors’ Forum.
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